Everyone wants it, and you’ve got it
In this bustling, oh-so-exciting new realm we call ‘the digital age’, companies have given up fighting for your money because they realise you know how BitTorrent works, and you’ll use an adblocker or find another link to avoid a paywall.
But everyone needs to get paid.
So, the new currency is your attention. Advertisers will pay for your fleeting gaze at their increasingly desperate and focussed online banners, trying to sell you something you looked for last week and have probably already bought – most likely on Amazon.
Your attention is so valuable – so precious – that Facebook, Google and Amazon will stop at pretty much nothing to get it, keep it, and resell it.
Remember – if a service is free, that means you’re the product.
Be aware of where your new currency is spent, because you can only spend it once. And believe it or not, you have a limited supply of 80 or so years.
Thanks for the five minutes.
Ambivalence towards corporeal location
Your consciousness resides in a collection of bones, blood and tissue, and the senses by which you absorb the world are restricted to poking out of them.
I’ve lived in a few places, visited a few different countries and what have you. It’s very interesting, and in the case of the mouldy one bedroom flat I occupied in my twenties, occasionally pretty awful. Nonetheless, as long as the basic amenities were present (somewhere to sleep, somewhere to bathe, somewhere to store books) they were all pretty much as good as each other.
I’ve known people whose lives would apparently be so much better if they could move to Paris, or London, or Los Angeles or Doncaster. But I’ve always struggled a bit with this logic. Whatever problems you currently experience are likely to exist, or become apparent, in your new location as well.
Travel and relocation is fine, but you never do it alone, because you always have a constant companion – yourself. This might seem like a dichotomy, but really, there’s the you that wants you to succeed and the you that wants you to fail. And they come as a package.
So, in the immortal words of Buckaroo Banzai: “wherever you go – there you are”.
In which our hero speaks his mind
If you read social media, as people are wont to do, you’d be forgiven for thinking we live in a world of extremes.
Now, I consider myself a liberal by any definition of the term, but my twitter feed comprises people screaming about the use of the word ‘manhole cover’, and people wanting to burn immigrants in the street. In between, there are people outraged at the leftist snowflakes, and people outraged at the alt-right Nazis.
I hate all of them with equal passion.
But remember – the reality of life, which consists of shades of grey, and multiple truths simultaneously, is at once too complex and too boring to warrant a retweet, or a click, or the purchase of a newspaper.
It’s also worth bearing in mind that the only true reality is the one you experience yourself, first-hand, with your actual senses. Anything else is run through a filter or a bias or an ulterior motive.
I once joked with a friend that if I let people know my exact thoughts on everything, I wouldn’t have any friends. So I don’t. Neither do you.
Let’s keep it that way.
My childhood in the shadow of Armageddon
I was born in 1975. This meant my formative childhood years hit exactly in the mid-80s, the peak of Cold War paranoia.
It seemed to my 9-year-old self that every day nuclear Armageddon become more of an inevitability as Russian (baddies) and American (goodies) fingers hovered over the big red button.
For some stupid reason I watched the film Threads, and Raymond Briggs’ phenomenally depressing When The Wind Blows. I remember watching Protect and Survive (the sight/sound of which still sends me into paroxysms of anxiety), perhaps at school, perhaps not. Memory is a funny thing.
Melting milkbottles. Stacking up doors. Diving under desks. A visual of a mushroom cloud on the horizon, usually over Woodthorpe Primary School. That lady pissing herself out of sheer terror.
Then there was Chernobyl. More nuclear horror, fallout, radiation, grinding Geiger counters. Why should you never buy Russian underpants?
As time went on and the Cold War melted, and Gorbachev appeared in a Pizza Hut commercial, things seemed calmer, but the damage was done. Like the shadow of a nuclear blast, my psyche was forever imprinted.
Now, America and the bad Korea are going at it on Twitter. The fingers are out again, and so are the buttons. The only difference is – now, I don’t care.