The new currency

Everyone wants it, and you’ve got it

In this bustling, oh-so-exciting new realm we call ‘the digital age’, companies have given up fighting for your money because they realise you know how BitTorrent works, and you’ll use an adblocker or find another link to avoid a paywall.

But everyone needs to get paid.

So, the new currency is your attention. Advertisers will pay for your fleeting gaze at their increasingly desperate and focussed online banners, trying to sell you something you looked for last week and have probably already bought – most likely on Amazon.

Your attention is so valuable – so precious – that Facebook, Google and Amazon will stop at pretty much nothing to get it, keep it, and resell it.

Remember – if a service is free, that means you’re the product.

Be aware of where your new currency is spent, because you can only spend it once. And believe it or not, you have a limited supply of 80 or so years.

Thanks for the five minutes.

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